PR: Consumer, Corporate & Financial

Who are you?

And why are you here?

This may sound a bit too existential, but these two fundamental questions form the backbone of our PR and marketing strategies.

The Who

At HERA we help our clients understand who you are as a business. We will drill down into the company objectives to craft a clear set of tangible communication KPIs – establishing what ‘good’ looks like.

We then build a compelling narrative and establish key messages, which are used across all content and platforms.

The ‘why’ is your audience (customers, employees, investors, shareholders, legislators, competitors, partners (the list goes on…)) and how we communicate your business offer to them.

Researching your audiences is vital to understanding the best way to engage them. They all consume information in different ways and we are skilled at finding out the best way to reach them effectively.

The WhY

Services

We tailor our services to each individual client, these can include:

PR and Marketing

Acting as a virtual press office and communications team
Earned and owned media content creation
Stakeholder mapping and audience analysis
Crisis communications
Digital marketing and channel management
Advertising and sponsorship
Broadcast and crisis media training
Peer analysis
Events – virtual and physical

Financial

Financial PR calendar management and events
Annual Report content creation
Shareholder and investor liaison
Marketing advice and content creation (FCA DTR compliant)
Investor/analyst days and engagement programmes
Build analyst, broker and wider stakeholder followings
Media and Presentation Training
Crisis management

research

Creation of thought leadership reports from ideation to design and execution
Creation of indices across a range of sectors and industries
360 degree activation of the research through across marketing and communications – managing social media, video content, events and media
Working with research partners, sourcing data or managing a client database directly

Builders of Brands

As a team we have specialised in building Corporate brands for decades and can help you to build a trusted 360 brand.

Nothing sits in isolation. From the Annual Report to the 280 character tweet, businesses need a consistent, unique personality which audiences (both internal and external) engage with and which sets you apart from your competitors.

Whether you are looking to start-up or scale-up, we can help your business cement your brand within your target audiences through marketing, PR and internal comms.

Trusted Advisers

We are a trusted partner in times of growth and in times of crisis.

Our Capital Markets experience includes IPOs, fundraises and acquisitions for PLCs and funds.

We develop clear and compelling communications strategies which helps define the investment proposition.

Equally, we work with businesses to deliver crisis communications strategies and navigate difficult trading environments.

We deploy meticulous preparation, bespoke training and perfectly pitched responses to a wide range of audiences.

By working with businesses we believe in, we protect their brand as if it was our own.

Practical Creatives

Our creative approach always begins with rolling up our sleeves to build in-depth, tailor-made solutions for our clients.

Our experience and creativity combines to ensure that we examine every possible option to deliver the results required.

We help our clients to leverage our strategic communications campaigns across the full spectrum of marketing channels.

Risk mitigators

Building a public image has many rewards, but comes with risks as well.

Through strong media and political relationships as well as research, market intelligence, preparation and understanding your audiences, we minimise risk within the communications process.

We take the fear out of engaging with your audiences.

Our work is focused on quality of output not quantity, ensuring every piece of content and advice is moulded around your business objectives and key messages.

To us, success is seeing positive, tangible results on your bottom line, not just column inches.

Research enthusiasts

We ♥ research.

Whether it is understanding the complexities of our clients’ markets or conducting in-depth market research campaigns, we love nothing more than getting to grips with complicated issues or challenges and finding new and creative strategies to overcome them.

Our research capabilities include:

Sector Specific/Market research for B2C or B2B audiences
Audience/Customer insights
Indices
Desktop research analysis with existing data set or mining client data/CRM
White Paper-style reports – often in partnership with NGO/Trade Association
Peer analysis
Campaign impact reports through bespoke ROI metrics

Builders of Brands

As a team we have specialised in building Corporate brands for decades and can help you to build a trusted 360 brand.

Nothing sits in isolation. From the Annual Report to the 280 character Tweet, businesses need to have a consistent and unique personality which audiences (both internally and externally) engage with and which sets you apart from your competitors.

Whether you are looking to start-up or scale-up, we can help your business cement your brand within your target audiences through marketing, PR and internal communications.

Trusted Advisers

We are a trusted partner in times of growth and in times of crisis.

Growth: Our Capital Markets experience includes IPO’s, fundraises and acquisitions for listed businesses and funds across a range of sectors and international markets.

We develop a clear and compelling communications strategy which helps them to evaluate the investment proposition.

Crisis: Equally, we have worked with businesses to effectively run their crisis communications and navigate difficult trading environments, including: CVA, disposals and redundancies and internal crisis communications.

We deploy meticulous preparation, bespoke training and perfectly pitched responses to a wide range of audiences.

We work with businesses we believe in, to protect their brand as if it was our own.